All Blog Posts (5)

As consumers look to save money, they are buying lower priced products like macaroni and cheese, Kool-Aid drink mix and other price conscious products. Kraft, the largest food company in North America, was quick to react to the downturn in the economy by increasing brand awareness, while maintaining quality product development. This strategy dances to the tune of marketing does not cost, it pays… Kraft Foods Inc. posted a higher-than-expected 2009 first-quarter profit. They cut production cost… Continue

With the celebration of July 4th, it brought to mind how important quality is in America today and what quality means. The world of marketing teaches us to promote the benefits of our products and services. However, all of us have had consumers work us over on price more than once. In these situations, it is tempting to sell them what they are asking for…something cheap! The difference between affordable and cheap can be enormous… Oftentimes, it is the difference between acceptable and unacce… Continue

The numbers of free social media tools are increasing everyday. You can set up a MySpace brand page or LinkedIn profile for only the cost of the time. However, no social media program will succeed without energy, time, resources and expertise. Just setting it up is not enough. Set up a business Facebook page and see who comes. Not many, right? Nevertheless, a Facebook page that has a cause or purpose is interesting because it is meaningful and engaging. Be genuine. This is a worldwide marketin… Continue

Everyone is looking at change because of today's economy. In an internal company memo reviewed by The Wall Street Journal in late April, hometown Procter & Gamble is restructuring their beauty and grooming division with a makeover. Due to faltered sales in its global division, P&G plans to make a greater play for men. They are considering new products for high-end retailers, salons and spas to enhance the male grooming process. Take this approach to look for venues that your present pr… Continue

Every business has missed profit opportunities…Capture more now! Consider all the leads that are not followed up with properly, receive only occasional (if any) communications, the up-sells, cross-sells and add-on sales that could have been part of any transaction. In many cases, business owners, managers and professionals may be completely unaware of these lost opportunities. Begin exploring areas of your potential by adding logic to the sale right now. The world of fast food gave us, wou… Continue